Rose’s Why

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“As a proud member of the Essentials Fund Waterloo Region, I am honored to be part of a community-driven initiative that recognizes the essential needs of our local charities and their clients. The Essentials Fund aims to raise both funds and awareness, highlighting the critical importance of unrestricted grants in supporting charities’ efforts to provide essential items to those in need.

“Unrestricted funding is vital for charities as it allows them the flexibility to address the immediate and ever-changing needs of their clients. While most funds charities receive are often restricted to specific programs, the Essentials Fund fills the gap by providing flexible support that can be used to purchase essential items such as food, clothing, and hygiene products when and where they are most needed.

“By trusting our charity partners to allocate the funding where it is needed most, the Essentials Fund empowers these organizations to make impactful decisions that directly benefit the individuals and families they serve. This charity-driven approach ensures that the support reaches those who need it most, making a meaningful difference in our community.

“I am deeply passionate about the mission of the Essentials Fund because it embodies the values of compassion, empowerment, and solidarity. Together, we can make a significant impact by supporting Waterloo Region registered charities in their mission to meet the essential needs of our community members. I am proud to stand alongside my fellow supporters and charity partners in this important endeavor, knowing that our collective efforts are making a difference in the lives of those who need it most.”

Rose Greensides
Steering Committee Member



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